It's a lifestyle of sorts. It is a promise that we will strive to make Boulder choices each and everyday to improve the well being of our environment and our community. The idea is to shift small daily practices on an individual level while continuously reducing the overall impact our company has on the environment. 

We want you to join us. Together with these small changes we can ensure the future of the industry that brings us countless experiences. We can't get enough adventure and are dedicated to a future full of memories.

Our Commitment to our Consumers  We are thankful for the opportunity to be part of winter memories for families across our country.  We will continue to deliver feature rich, value driven outerwear that will stand up to the most challenging demands and conditions.  Our limited lifetime warranty ensures that we will make it right, should a product defect be discovered. 
Our Commitment to our Communities  We are grateful and blessed to be part of the winter sports community.  With that comes a responsibility to recognize and assist with essential human needs like warmth.  Since the inception of our company, we are humbled to be in a position to have donated thousands of jackets and snow pants to families in need across the country.
Our Commitment to our Industry  We can’t survive alone so we won’t stand alone.  We will continue to support and be advocates for WINTER.  Through our industry associations and our participation in events centered around drawing attention and creating action we will help to protect what makes us who we are.
Our Commitment to our Retailers  We understand and recognize that our Retailers are our life blood.  Without them our brands do not exist.  We will continue to offer the absolute best value and Retailer focus in all winter apparel categories and strive to be Retailer focused in all our endeavors.  It is challenging enough to be a successful retailer in today’s ever-evolving global marketplace and as such, we pledge our support to our specialty retail community.  By supporting us, you help support a family owned and operated brand that values our supply chain integrity and transparency.