Marketing Diversity Policies

Diversity, Equity, Inclusion Policy

The practice of DEI in our business strategy helps us at Outdoor Gear, Inc. connect with a broader range of customers, from seasoned veterans to first-time participants. By implementing these principles, we foster a sense of belonging and inclusiveness not only for our brand but also for the communities to which our customers belong.

One way for Outdoor Gear, Inc. to understand the diverse and complex needs of its customers is by embracing diversity and its principles in the products we sell and the messaging within the marketing of them. This enables Outdoor Gear, Inc. to transform tangible products that customers can physically touch into intangible feelings that resonate with them, hoping to reach a broader audience.

Inclusivity and equity in the workplace enable our business to seek out and attract potential employees from diverse backgrounds, perspectives, and experiences, which fosters greater innovation and creativity. By prioritizing the principles of DEI in Outdoor Gear, Inc.'s business strategy, we can advance our brand's growth and enhance our overall impact in the community

Marketing Diversity–Gender Identity

At Outdoor Gear, Inc., we believe in the transformative power of outdoor adventure. That’s why our products are designed to help people embark on their journeys, no matter what they may be. We believe that the more individuals explore the outdoors, the better we all become, along with the world.

Outdoor Gear, Inc.’s marketing will create a welcoming and supportive environment for everyone. This includes but is not limited to:

•Sexual Orientation

•Gender Identity

•Gender Expression

Outdoor Gear, Inc.’s marketing will create a welcoming and supportive environment for everyone. This includes but is not limited to:

•Avoiding the reinforcement of gender stereotypes through the promotion of products that adhere to traditional gender roles across print, digital, and social media platforms.

•Utilizing inclusive language, thoughtfully categorizing products, and visually representing people diversely and respectfully.

Marketing Diversity–Age

Not just for one stage of life–consider all the various generations.

Outdoor Gear, Inc.’s marketing will create a welcoming and supportive environment for everyone. This includes but is not limited to:

•Avoid linking specific behaviors or interests with age.

•Demonstrating that both older and younger individuals have a broad range of interests.

•Avoid stereotyping or discriminating based on age in both printed and digital media, including social media.

•Using respectful and neutral language when referencing age.

•Replacing gendered age-based terms with more inclusive alternatives.

•Presenting age as relative, such as “younger than” or “older than”.

These principles help avoid bias and describe individuals.

Marketing Diversity–Body Size &Disability

Beauty encompasses a wide range of physical types. It transcends mere physical attributes; qualities such as kindness and confidence are also vital to beauty. Outdoor Gear seeks to promote body positivity, celebrate diversity, highlight reality, and prioritize healthy values.

At Outdoor Gear, Inc., we want you to embrace your next adventure, wherever it may lead you. The mountains don't care what size you are; the trees don't care how fast or how far you go, and the ocean doesn't care how "outdoorsy" someone else might label you. Mother Nature just wants you to be happy, and so do we.

Outdoor Gear, Inc.’s marketing will create a welcoming and supportive environment for everyone. This includes but is not limited to:

•Acknowledge and appreciate that different shapes and sizes of its users exist and market to them.

•Recognize that all body sizes deserve representation in print, digital, and social media platforms.

•Include extended sizing and diverse body types in print, digital, and social media platforms.